Beyond the Name: Jennifer Michaels on Preserving Cannabis Genetics
NSG CEO Jennifer Michaels tells Cannabis Equipment News why genetic diversity is a finite resource, and why cultivar names alone…
Media
Selected interviews, features, podcasts and media coverage related to NSG, its leadership and its work in cannabis genetics.
Jennifer Michaels on the Fire, the Seed Bank, and Why Preservation Can’t Wait
NorCal Seeds & Genetics CEO Jennifer Michaels on the Tubbs Fire, the seed bank, and why preserving landrace and legacy…
Rolling Stone: Cultivating Success
A look at how the seed sector’s obsession with accuracy, transparency and genetics is reshaping what consumers expect from every…
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