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Beyond the Name: Jennifer Michaels on Preserving Cannabis Genetics

NSG CEO Jennifer Michaels tells Cannabis Equipment News why genetic diversity is a finite resource, and why cultivar names alone can’t establish identity.

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NorCal Seeds & Genetics
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Cannabis Equipment News editor Ben Munson spoke with NSG Co-Founder and CEO Jennifer Michaels about what preservation means for the future of cannabis genetics. The conversation centers on the Yolo County R&D site, where roughly 600 cultivars from NSG’s private repository are flowering side by side. Jennifer explains why the industry should treat genetic diversity as a finite resource and why a cultivar’s name alone can’t establish its genetic identity. She also describes how independent characterization with LeafWorks and Tryptomics is building a scientific record around the collection NSG has spent decades preserving.

“You can’t protect what you don’t understand, and you can’t preserve what you haven’t identified.”
— Jennifer Michaels, Co-Founder & CEO

Read the full interview at Cannabis Equipment News, where Jennifer explains what the industry needs to change to hold on to its genetic history.

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