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Jennifer Michaels on the Fire, the Seed Bank, and Why Preservation Can’t Wait

NorCal Seeds & Genetics CEO Jennifer Michaels on the Tubbs Fire, the seed bank, and why preserving landrace and legacy genetics matters

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NorCal Seeds & Genetics
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NSG Co-Founder and CEO Jennifer Michaels sat down with Josh Kasoff of MyCannabis.com for the outlet’s Interview Series. She talks about how the collection began, from Sonoma County microclimates and the cultivars of Crystal Garden Farms to the 2017 Tubbs Fire, when the seed bank was rescued days before the house burned. She also covers the risks facing landraces and legacy genetics, and the research now underway in Yolo County. That work spans 580 cultivars and accession lines and connects genetic identity, chemical composition and documented provenance back to the physical collection.

“For us, it has always been about the seeds and genetics.”
— Jennifer Michaels, Co-Founder & CEO

Read the full interview at MyCannabis.com, where Jennifer explains what’s at stake when a genetic line disappears and how NSG is working to keep that from happening.

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