Rolling Stone: Cultivating Success
A look at how the seed sector’s obsession with accuracy, transparency and genetics is reshaping what consumers expect from every corner of cannabis.
As interest in home cultivation continues to grow, genetics, transparency and breeder knowledge are becoming increasingly important parts of the conversation. This Rolling Stone Culture Council article explores the role seed companies can play in helping shape a more informed and genetics-focused industry.
The discussion reflects many of the issues central to NorCal Seeds & Genetics’ work: the importance of genetic diversity, responsible breeding, preservation, provenance and a deeper understanding of the genetics behind the seed.
