Media
Rolling Stone: Cultivating Success
A look at how the seed sector’s obsession with accuracy, transparency and genetics is reshaping what consumers expect from every corner of cannabis.
NSG’s work extends beyond preservation to the ongoing study, documentation and understanding of cannabis genetics. Publications provide a growing record of research, observations, industry perspectives and scientific work appropriate for public release.

Browse by category
Each category has its own page and its own permanent address, so a piece of research stays where it was cited and a Field Note can be linked to on its own terms.

Approved research summaries, scientific findings and other materials emerging from NSG’s ongoing work to characterize and better understand cannabis genetic resources.
Perspectives and observations drawn from NSG’s ongoing work in cannabis breeding, cultivation, genetic preservation and scientific characterization.
Articles and educational resources exploring cannabis genetics, genetic diversity, breeding, preservation, scientific validation and the evolving role of plant science and data.
Conference presentations, panels and other scientific or industry appearances featuring members of the NSG leadership team.
Selected interviews, features, podcasts and media coverage related to NSG, its leadership and its work in cannabis genetics.
Get new research, Field Notes, articles and selected updates from NorCal Seeds & Genetics.
For scientific, research, institutional, industry, media and speaking inquiries.